italy Workshop

Special Guests

Laurie Arons -  As a wedding and special event planner, Laurie has created over 600 exclusive events ranging from opulent society soirees to small yet glamorous weddings. Laurie is known for her passion for perfection, ensuring each event is spectacular and unique from the first impression down to the smallest detail. Since founding Laurie Arons Special Events in 1994, Laurie has been featured in numerous magazine publications including W, Vogue, Martha Stewart Weddings, C Weddings, People, Glamour, Town & Country Weddings, and InStyle Weddings. portfolio.
Kate Holt -  My philosophy is simple… never force a flower, let it breathe and sway. Let it show itself off in a flourish of petals. It is safe to say these blooms know what they are doing by now, evolving from miniscule little specks to their present day glory. I encourage my clients to pick flowers that make them happy, colors that make them glow, and then let our style and detailing stand the test of time and trends for you. Flowers are the true medium of my art, my craft, my life’s passion and I am so lucky to find myself in position to share my love of them with others. portfolio

In 1999, a major turning point occurred when Mar Romero was asked to do makeup for several Oscar nominees at the Academy awards. The word spread like wildfire, as these high-profile celebrities recommended our company to their friends and relatives for special events and weddings. Our work began to focus more towards the wedding industry. portfolio
Shira Savada - is the real weddings editor at Martha Stewart Weddings, and has been working with real brides and industry vendors for more than five years. In addition to covering weddings for the magazine, website, and blog, and tweeting on @MarthaWeddings, Shira stays busy being a bridesmaid and helping her friends plan their big days. Her love of all things bridal began at the age of seven, when she dressed up as a bride for Halloween. portfolio
Joel SerratoJoel Serrato - Using Super 8 film and vintage cameras, Joel Serrato documents the unique emotions of a wedding day. He will share how his 100% film based business has created a unique nitche in the cinematography market. In addition to sharing the unique approach to working alongside wedding photographers to create the best final result for the client and for publication portfolio
angelaAngela -  Angela started with the Richard team in early 2010 to develop the Marketing Department. Born and raised in Los Angeles, Angela studied Marketing and PR in Rhode Island and Massachusetts, graduating with honors and working for a major Fortune 500 company’s top level marketing department. With Richard, she has traveled internationally and across the US speaking to photographers about business survival and the biggest mistakes photographers are making right at this moment. portfolio


Dates: October 23-26th, 2013

Investment: $6850

Join Workshop

Villa Cetinale: Rate Includes Accommodations

  • meet and greet dinner filled with lots of  fun surprises
  • breakfast, lunch and dinner all 3 days of the workshop
  • make-up artist and stylist on all photo shoots
  • 3 jammed packed days of shooting, class time and 1 on 1 sessions


  • Formal meet and greet dinner at Villa Cetinale 
    Located in Sovicille (about 1 hour from the Florence airport and 2.5 hours from the Rome airport)


  • Introduction, Jose, Laurie, Kate, Mar, Shira, Joel, and Brian of Richard Photo Lab
  • Marketing, shooting is easy, bringing clients to your table is the hard part, Jose will share with you how he's been able to attract the right clients that make him happy
  • Advertising, why not to spend 1 dime on it
  • Laurie to present on working along side photographers to produce the best product for the client
  • Branding, your image (s) is everything
  • Pricing your work correctly
  • Engagement styled photo shoot in the gardens of Villa Cetinale & Sovicille


  • Vendor relationships, how important that is to your success, let the vendors talk for you
  • Shira Savada, editor at Martha Stewart Weddings will share how important it is to work side by side with us photographers to submit real weddings for possible publication
  • Joel Serrato will present on creating a niche based business in a matter of 2 years.
  • Styling your photo shoots and make them your own
  • You are the "Art Director" have full control of the day
  • Attracting the right client for you
  • Brian of Richard Photo Lab to present on "mistakes photographers make way too often"
  • Wedding shoot in the gardens of Villa Cetinale & Sovicille


  • Critique of the engagement images to the class, how to improve images
  • Lighting, gear, and Composition
  • Mar to present on working with a the right hair and makeup artists
  • Album design and sales
  • Destination Weddings, how to book them
  • Pre and Post production
  • What Keeps you inspired?
  • Maintaining a life long relationship with your clients, baby sessions, family, and kid sessions


  • how to book Destination Weddings
  • keeping it simple with composition
  • finding a style that works for you
  • creating a niche market
  • developing relationships with vendors so they do the talking for you
  • one on one portfolio review
  • using natural light to create fine art images
  • Its all about art.. lets talk about it!
  • how to get the word out, marketing, advertising
  • now that you have the art, now sell it!
  • the easy way to anti-pose a couple
  • magazine submissions, what the editors love to see
  • client meeting
  • digital workflow
  • how to anti-pose a couple, the natural way


  • Fuji: all 35mm and 120mm films will be provided
  • Richard Photo Lab:
    50% off all processing and printing off workshop images, or first order
  • Cypress Albums
  • Finch Designs
  • Kraft and Jute
  • Style Me Pretty